First brewed in Golden, Colorado in 1873 - Coors beer has become a symbol of the tough and adventurous spirit of the American West. It's no surprise that this brew pairs perfectly with Rodeo - a sport that demands toughness, skill and bravery! We've paid tribute to the rugged Coors brew, and the rough and tough cowboys that grab the bull by the horns with a double-sided beer shirt featuring the authentic licensed Coors Banquet Rodeo bull logo - printed on the left chest and back of a soft, brown sugar cotton tee