{"product_id":"wella-professionals-illumina-permanent-hair-color-5-71","title":"Wella Professionals Illumina Permanent Hair Color  5\/71","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Professionals Illumina Permanent Hair Color\u003c\/h1\u003e\n\n\u003cp\u003eTransform your hair with the \u003cb\u003eWella Professionals Illumina Permanent Hair Color\u003c\/b\u003e, a premium product designed for those who crave vibrant, stunning hair color that lasts. This exceptional hair color not only provides 100% gray coverage but also enhances your hair's natural brilliance, thanks to its innovative formulation that focuses on shine and depth. Perfect for both at-home enthusiasts and professional stylists, Illumina sets a new standard in the hair color category.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eBrilliant Shine:\u003c\/b\u003e Experience a luminous color result that reflects light beautifully, making your hair look healthy and radiant.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eLong-Lasting Color:\u003c\/b\u003e Enjoy up to 100% gray coverage with color that stays vibrant for weeks, reducing the need for frequent touch-ups.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eGentle on Hair:\u003c\/b\u003e Formulated with a unique combination of caring ingredients, Illumina protects the hair structure while providing vivid color.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eVersatile Shades:\u003c\/b\u003e Choose from a wide range of shades that cater to every style preference, from natural tones to bold colors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose Wella Illumina?\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional permanent hair colors, Wella's Illumina technology ensures a gentle application that minimizes damage while maximizing vibrancy. This product stands out in the crowded hair color market due to its \u003ci\u003estate-of-the-art technology\u003c\/i\u003e that binds color pigments more effectively, resulting in superior color fidelity and longevity. The perfect choice for those who desire salon-quality results at home.\u003c\/p\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Available in 60ml tubes, suitable for multiple applications.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eMaterials:\u003c\/b\u003e Contains a blend of nourishing ingredients to promote hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eColor Type:\u003c\/b\u003e Permanent with 100% gray coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eElevate your hair game with the \u003cb\u003eWella Professionals Illumina Permanent Hair Color\u003c\/b\u003e. Whether you’re looking to refresh your look or completely change your color, this product promises dazzling results every time. Don’t wait—\u003ci\u003eget your perfect shade today!\u003c\/i\u003e\u003c\/p\u003e\n    \u003c\/div\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":44487684391052,"sku":"B832498","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/kitchenandmetal.com\/products\/wella-professionals-illumina-permanent-hair-color-5-71","provider":"Kitchen + Metal","version":"1.0","type":"link"}